Head of Marketing

Marketinq və reklam

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Develop and implement long-term PR and marketing strategies tailored to the construction and real estate sectors;
Plan and lead advertising and sales support campaigns for the market launch of construction projects;
Collaborate closely with the Sales Department to align marketing activities with sales targets;
Manage digital marketing channels, including social media (SMM), project websites, and online listing platforms;
Conduct real estate market analysis, monitor competitor activity, and prepare forecasts on pricing trends and customer behavior;
Oversee the development of sales materials (brochures, models, visual presentations), project showrooms, and promotional videos;
Establish and manage corporate partnerships (developers, agencies, media, and PR partners);
Manage the annual marketing budget and ensure all project campaigns are implemented within the approved financial framework;
Strengthen brand positioning in the market and enhance the image of the company and its projects;
Prepare reports on marketing activities, analyze outcomes in collaboration with sales data, and present findings to senior management.

Requirements:

Education: Bachelor’s degree in Marketing, Business Administration, or a related field;
Experience: Minimum of 5 years in a senior marketing role; experience in real estate/construction is preferred;
Languages: Fluency in Azerbaijani (excellent), Russian (good), and English (good);
Solid knowledge of digital tools and strategies used in marketing and sales of construction projects;
Strong analytical, planning, and leadership skills.

Working Conditions:

How to apply: Please send your resume CV to vusala.racabova@avantgroup.az indicating job title in the subject line.